WHAT IS STUDY?
- How can advertisers measure the effectiveness of outdoor billboards?
- How do the advertising companies evaluate the reasonable location, bring a good effect to deploy advertising boards in outdoor locations, elevators…?
- How retailers measure in the hundreds of stores available at shopping malls, supermarkets, shops, where to display products or promotional activities that impact users to exploit effective?
- We will help you to answer the above questions through Software on artificial intelligence (AI). With this high-tech product, we will offer solutions that can evaluate the effectiveness of business and marketing activities, in order to reduce risks and costs but achieve the highest efficiency.
AI TECHNOLOGY FEATURES
- Managing Traffic: Managing the flow, time and movement of customer through headmap
- Face recognition: Identifying old customers, breakdown by age group, gender of visitors
- Emotion recognition: identifying common emotions through their activities
APPLICATION FIELDS OF AI TECHNOLOGY
- Retail channel: Commercial center, Supermarket, Convenience store
- Building / elevator: Apartments. Office building. Hospital
- Outdoor billboards: Bus, Bus Stand, Billboard, Pano
- Services and events: Workshops, Conferences, Events, Exhibitions
CUSTOMER RESULTS WHEN USING AI TECHNOLOGY
- Managing the traffic of people around the ad replacement
- Measuring the level of attraction of advertisers through index of visits, watch stops, watch time, and emotions when watching
- Measuring the different time frames that attract advertising to invest reasonably
- Eliminating the ineffective ads, selectively develop attractive ads
- Identifying customer portraits (gender, age, new/membered customers …) to advertise to the right audience
- Analyzing customer shopping trends, compare the results of store in the chain at different time points
- Analyzing the numbers of vehicles approaching the billboards (motorbikes, buses, trucks, pedestrian)
- Having the background data to evaluate selecting the appropriate ad position, and measuring/ setting KPI.
